Gemini Advanced Is a Central Part of Google’s Subscription Future | WIRED

Google is still mostly supported by ads, but its new subscription-only chatbot, Gemini Advanced, is a major new addition to the company’s burgeoning services business.

Google got to where it is mostly by offering free services stuffed with ads, but it has increasingly experimented with a different business model: selling subscriptions for extra perks. Its first subscription offering, debuted in 2006, provided additional photo storage for users who didn’t want to have to hit the delete button. You can now pay Google for extra space for emails and documents, too, or to keep recordings from Nest security cameras and remove ads from YouTube. Today the company a


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