China’s Singles’ Day shopping event watched by analysts for signs of rebounding consumption | The Straits Times

Sluggish domestic consumption is among the top issues now facing policymakers in China. Read more at straitstimes.com.

BEIJING – China’s largest online shopping bonanza wraps up on Nov 11, with analysts and investors watching for signs that consumption is rebounding in the world’s second-largest economy after recent efforts by Beijing to boost activity.
Singles’ Day – launched by tech giant Alibaba in 2009 – has ballooned into an annual blockbuster period for retail, with days of discounts luring customers to the country’s online shopping platforms.
Its name is a riff on the four numbers in the date


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