adidas unveils Juventus 2023-24 home kit | Goal.com Singapore

GOAL takes a closer look at the all-new Juventus 2023-24 home kit, unveiled by adidas on May 12 and available to buy right now.

Celebrating the unmistakable Juventus black and white stripes – iconic for the club since 1903 – the pattern has been recoded for the new season with a brushed stroke finish, replicating the unique pattern of a Zebra. The technique is applied to evoke the individuality and artistry of the players on the pitch, while the tongue-in-cheek nod to the equally iconic zebra markings speaks to the impactful black and white stripes pattern. 


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